Black Friday 2026: plan your campaign with DLVRD

Black Friday lands on Friday 27 November, with Cyber Monday three days later. For most retailers it is the busiest weekend of the year, and the one where a late template approval or an unanswered question costs the most. This year DLVRD is running a dedicated Black Friday programme: a specialist plans the campaign with you, and the whole thing runs from one platform across WhatsApp, Instagram, Messenger, SMS, RCS and Email.

The timeline

• Now: plan channels, segments and offers with a DLVRD specialist.
• By 6 November: WhatsApp templates approved and the RCS sender verified, before review queues fill up.
• From 20 November: tease the sale and build an early-access waitlist from customers who opted in.
• 27 November: the offer goes out on every channel at once, and AI Agents answer the questions it brings in.
• 30 November: a Cyber Monday last call, plus automatic recovery of abandoned carts.

Why start now

Template review and sender verification take time, and the queues lengthen in the weeks before Black Friday. Teams that book a plan early go into the weekend with their messages approved, their segments built and their journeys tested, rather than fixing them on the day.

Connected to the store you already run

Campaigns and journeys draw on your existing systems, so order confirmations, back-in-stock alerts and cart reminders fire from real events. The landing page lists the supported integrations, including Shopify, WooCommerce, Magento, Odoo, Salesforce, SAP, Microsoft Dynamics, Zoho and Zapier.

Tell us your channels, audience and goals on the Black Friday page and a specialist will come back with a campaign plan.