How Performance Digital added $22K in monthly recurring revenue by productizing WhatsApp campaigns
Performance Digital is a 14-person performance-marketing agency serving mid-market retail and e-commerce brands. By early 2026 the team had a familiar problem: paid media margins were shrinking, email engagement was flat, and clients kept asking the same question "can you do WhatsApp?"
The agency had evaluated building on raw messaging APIs twice before and walked away both times. The engineering lift, template approvals and number provisioning made it a distraction from their core business. What changed the calculation was the reseller model: DLVRD as the infrastructure, Performance Digital as the brand in front of the client.
From add-on to product line
Instead of quoting messaging as loose hours, the team packaged it: a fixed-scope "Conversational Commerce" retainer covering WhatsApp Business API setup, three automated journeys, and a monthly optimization cycle. The DLVRD partner kit's co-branded decks and ROI calculator became the pitch; the agency added its own pricing on top.
We integrated DLVRD into our agency offer in under two weeks. Our retail clients now run automated WhatsApp and SMS campaigns that convert 3× better than email alone.
The first flagship journey was deliberately narrow: abandoned-cart recovery on WhatsApp for a fashion client. It shipped in four days using DLVRD's campaign builder no code and recovered 11% of abandoned carts in its first month. That single number became the case study that sold the next six clients.
The compounding effect of recurring revenue
Nine retail clients now run on the agency's DLVRD-powered retainer. Because commissions and retainers both recur monthly, the new line compounds instead of resetting to zero each quarter the way project work does. Campaign performance data from the DLVRD analytics suite feeds directly into the agency's monthly client reporting.
What's next
The team is expanding the retainer to include DLVRD's AI chatbot for pre-sale product questions, and is testing RCS for two telecom-heavy markets. Their target: $40K in messaging-driven MRR by year end roughly the revenue of four new paid-media clients, without the acquisition cost.